Best Online Tools for Business: LinkedIn

Welcome to part two of Best Online Tools for Business, our regular spot covering an online technology and how it can make it easier to create an engaged community around your brand and your business.

LinkedIn

Whenever I mention LinkedIn, I’m likely to get this response: “I signed up and I have contacts, but I really haven’t figured out what to do with it.”
For those of you who haven’t ventured onto LinkedIn at all, here is a short intro: [youtube=http://www.youtube.com/watch?v=IzT3JVUGUzM]

Now that we’re all on the same page, fortunately investor extraordinaire Guy Kawasaki has listed 11 uses for LinkedIn, many of which hadn’t occurred to me, including peforming reference checks, improving Google page ranks, and gauging the health of an industry. Kawasaki continues to add new uses that emerge from comments to his post. This is an excellent list and instructive for anybody trying to figure out what to do with that free LinkedIn account they obtained when someone invited them to join a network.

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