3 Things You Can Do To Boost Your SEO And Google Rank

We talked a bit about improving your Google visibility by including more phrases in your FAQ area that you think people might be using to search.  Generally it is just a matter of being aware of the phrases people might use to search for souvenirs and being careful to include them in your text (in a natural, authentic way).  A useful tool for working out what those phrases might be is the Google keyword tool which you can find here: http://bit.ly/9FqW8F

Another thing you can do to make Google like you more is to have lots of incoming links to your site.  I notice you already have your business listed in a number of these directories so it would definitely be a worthwhile investment of time to go through and edit the listings to include your website address.

http://yellow.co.nz

http://www.nzpages.co.nz

http://www.gopher.co.nz/

http://www.yalwa.co.nz/

http://www.finditonline.co.nz/

http://www.gonzoz.com/

http://www.hotfrog.co.nz/

http://www.zipleaf.co.nz/

http://www.nzdirectory.co.nz/

http://www.nzwebz.co.nz/

http://www.nzwebseek.co.nz/

http://www.sitefinder.co.nz/

And finally, because Google favours sites with valuable content (measured by how long visitors stay on the page), ‘How tos’ and ‘Tips’ articles are often very worthwhile.  Apart from anything people often type whole questions like ‘how to send gifts overseas for Christmas’ into google and if that matches the title of your article you’ll be the top of the list!  (This is called ‘long tail SEO’; optimising for those long tail search terms).  So you might consider writing up a couple of articles like this one night when there’s nothing on TV.  The other advantage of writing some information rich articles is you can get double mileage by submitting them to local newspapers and allied businesses with newsletters or blogs.  We’ll certainly give them a push on our Facebook page!