Graham Gaylard, CEO of NetValue Ltd
Waikato based NetValue Ltd is expanding its business capability and has announced its merger with WebSpring Ltd, an award-winning online marketing company.
The future of web development is very promising and NetValue is leading the way in this area. “We wanted to expand our own capability in online marketing and what better way to do so than to embrace a company that has the right formula.” said Graham Gaylard, CEO of NetValue.
NetValue sees WebSpring’s expertise in the area of online marketing and social media as increasingly critical for business. The combination of NetValue’s capabilities in web development and software development and WebSpring’s expertise in online marketing creates the total online business solution. “We are looking forward to offering our existing clients new areas of expertise to help grow their businesses online” said Mr. Gaylard.
NetValue Ltd was established six years ago with three staff. It has grown significantly from these humble beginnings. Today with almost 50 staff, the company boasts one of the New Zealand’s largest online design and development groups with a number of internet related commercial interests.
WebSpring’s success to date can be attributed its enthusiastic and focused team. In understanding this critical success factor, NetValue have retained the entire WebSpring staff.
“This was an inevitable step forward for WebSpring following its rapid growth after the award win” says Elisabeth Soffe, former WebSpring General Manager and Director, now NetValue’s new Sales and Marketing Manager. WebSpring Ltd was awarded Waikato’s Best Emerging Business in 2009 at the Westpac Waikato Business Excellence Awards and were finalists in the Innovation Award.
The NetValue Group is actively looking to acquire other successful companies in the IT and Online sector to continue this strong and rapid growth. “We are keen to hear from business owners interested in exploring possibilities with us”, says Mr Gaylard.
About NetValue:
NetValue Ltd was incorporated with the aim of building a world class software development and online services group. Since inception it has pursued strategic businesses and in doing so has acquired several key technology companies, the primary businesses include Reel Two Ltd (high-end database development and high performance computing), SLIM Search™ Ltd, Interspeed (website development and hosting), SitesOnline (website development and hosting), Key Software (accounting and job costing) and WebAddress (wholesale domain names).
For more information, please visit www.NetValue.net.nz
Contact:
Graham Gaylard, CEO
NetValue Ltd
NZ: 0800 876 321
International: +64 7 859 1007
Facebook Jargon to Plain English dictionary
“Have you noticed in your business page newsfeed that some of the businesses who you have fanned have tagged you in a post even though you didn’t ‘like’ them with your personal profile?”
If that didn’t make any sense at all you’re in the right place! Facebook has opened up a whole new world of jargon and the worst part of it is they have co-opted ordinary english words and given them quite specific new meanings. Sentences still sound like English but they make no sense. Fear not! Check out our Jargon to Plain English Dictionary and you’ll be lol-ing.
Abbreviations: Facebook only allows you to use 420 characters in a post or status update so people shorten or abbreviate key phrases. Some common ones include:
lol – laughing out loud
FB – Facebook
If in doubt you can check the Urban Dictionary website (it’s definitely wise to do this as not all abbreviations are appropriate for business use).
Admin: The admin of a business page is usually the person who set it up. First they need to be using Facebook as an individual and have a personal profile and then the individual creates a business page. Once the page is up and running other people can be added as admins and this is most useful for larger businesses and organisations.
Business Page: A Business page must be set up by a person. Once set up it allows a business to interact on Facebook in many of the same ways an individual can. There are a few key differences; a business can have fans/likers but not friends. This limits the amount of information a business can access about the people who like it (which is fair enough!). The other limitation is that businesses can’t tag ‘fans’ in photos and posts unless the page admin also has them as a ‘friend‘.
Fans/Likers: This refers to people who have visited your Facebook business page and clicked on the little ‘like’ button. Anything you post as your business page will show in their news feed. They have effectively agreed to receive information from your business by ‘liking’ it. ‘Liking’ a page is sometimes also called ‘Fanning’ a page.
Friends: These are people who have made a personal connection with you (as opposed to your business). This is a much more reciprocal relationship; you see their posts in your newsfeed and they see yours. Most people prefer to limit their Facebook ‘friends’ to people they actually know outside of Facebook.
Like: If people like what you say they can click on the word ‘like’ underneath your post and you will see a message appear underneath that says “So-and-so likes this”. They can also make a comment if they want to.
Likers: see Fans
Newsfeed: the two key components to interacting with Facebook are the Newsfeed and the Wall. The newsfeed is an endless stream of snippets that come from friends and businesses you have liked. Your newsfeed is unique to you and no one else can see your version. Your personal profile has a newsfeed and each business page you admin has one too.
Personal Profile: Everything on Facebook starts with an individual. You have to have a personal profile as yourself before you can set up a business page.
Post/status update: Anything you type in the ‘what’s on your mind?’ box near the top of the screen. You can add a photo, a link, a video or a question/poll or you can just use text.
Sharing: Sharing is a great way to help out other businesses on Facebook and to give useful info to your page’s fans. Any post that includes a photo, video, link or poll also has a little button underneath it labelled ’share’, clicking on this enables you to post that piece of content on your own wall and it will appear in your fan’s newfeed.
Tagging: Tagging is a way to let other people know that you are talking about them and to share business you like with the people who receive your posts. There are two ways to tag someone (and be aware that Facebook does seem to be changing the rules on this one at the moment)…
Tagging a photo – when you click on a photo you should see a link on the bottom left handside, under the photo, that says ‘tag this photo’. Clicking on it turns your cursor into a small cross. Click on a person’s face with the cross and start typing their name. Press ‘enter’ when you’re finished. The person will get an email notification that they have been tagged in your photo.
@ tagging – When you are typing using an @ symbol will pop up the tagging box. Start typing the person or business name and select from the list. This will also send them an email notification that they have been tagged in your post.
Wall: Along with the newsfeed, the wall is the other key component of your interactions using facebook. You wall is like a public notepad, like those little notepads people used to have beside their front door in the old days. Things that you write show up there and people can leave you messages there too. It is important to note that when other people write on your wall it does not go out to all your friends/likers. People can come to your wall and read it (so it is still public) but it won’t generally appear in other people’s newsfeed. You have a wall for your personal profile and a wall for each of the business pages you admin. People will use your business page wall to interact with your business.